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Principles of Graphic Design & Typography
Enabling creative professionals to convey messages, stories, and information both visually and through printed or electronically rendered text, graphic design and typography are critical to communication in the twenty-first century.
Graphic design and typography are key to a wide range of industries, from advertising and marketing to publishing and product design. This sector of design makes use of both centuries-old artistic tools as well as high-tech innovations. The entries in this work will provide a solid background in graphic design and typography and help readers to develop a deeper and more meaningful understanding of these rapidly evolving fields. Topics include:
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Featuring approximately 125 individual essays as well as a glossary, bibliography, and index, Principles of Graphic Design & Typography will be an invaluable resource for students at the high school and undergraduate levels, particularly those considering further education or careers in industries such as art, data science, design, education, marketing, and publishing.
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