Careers in Communications & Media contains twenty-five alphabetically arranged chapters describing specific fields of interest in communications and media. These chapters provide a current overview and a future outlook of specific occupations in communications and media industries. Merging scholarship with occupational development, this single comprehensive guidebook provides communications and media students and readers alike with the necessary insight into potential careers, and provides instruction on what job seekers can expect in terms of training, advancement, earnings, job prospects, working conditions, relevant associations, and more. Careers in Communications & Media is specifically designed for a high school and undergraduate audience and is edited to align with secondary or high school curriculum standards.
Understanding the interconnected nature of the different and varied branches of communications and media is important for anyone preparing for a career in these fields. Careers in Communications & Media comprises twenty-five lengthy chapters on a broad range of branches and divisions within these industry segments, including traditional and long-established fields such as Advertising Director and Journalist, as well as in-demand and cutting-edge fields such as Software Developer, Web Developer, and Animator. This excellent reference also presents possible career paths and occupations within high-growth and emerging fields in these industries.
Careers in Communications & Media is enhanced with numerous charts and tables, including projections from the US Bureau of Labor Statistics, and median annual salaries or wages for those occupations profiled. Each chapter also notes those skills that can be applied across broad occupation categories. Interesting enhancements, like Fun Facts, Famous Firsts, and dozens of photos, add depth to the discussion. A highlight of each chapter is Conversation With – a two-page interview with a professional working in a related job. The respondents share their personal career paths, detail potential for career advancement, offer advice for students, and include a “try this” for those interested in embarking on a career in their profession.
Each chapter ranges in length from 3,500 to 4,500 words and begins with a Snapshot of the occupation that includes career clusters, interests, earnings and employment outlook. This is followed by these major categories:
Overview includes detailed discussions on: Sphere of Work; Work Environment; Occupation Interest; A Day in the Life. Also included here is a Profile and outlines working conditions, educational needs, and physical abilities. You will also find the occupation’s Holland Interest Score, which matches up character and personality traits with specific jobs.
Occupational Specialties lists specific jobs that are related in some way, like Advertising Managers, Marketing Managers, and Promotions Managers,
with detailed comparisons. This section also includes a list of Duties and Responsibilities.
Work Environment details the physical, human, and technological environment of the occupation profiled.
Education, Training, and Advancement outlines how to prepare for this occupation while in high school, and what college courses to take, including
licenses and certifications needed. A section is devoted to the Adult Job Seeker, and there is a list of skills and abilities needed to succeed in the job profiled.
Earnings and Advancements offers specific salary ranges, and includes a chart of metropolitan areas that have the highest concentration of the profession.
Employment and Outlook discusses employment trends, and projects growth to 2020. This section also lists related occupations.
Selected Schools list those prominent learning institutions that offer specific courses in the profiles occupations.
More Information includes associations that the reader can contact for more information.
Several features continue to distinguish this reference series from other career oriented reference works. The back matter includes:
Appendix A: Guide to Holland Code. This discusses John Holland’s theory that people and work environments can be classified into six different groups: Realistic; Investigative; Artistic; Social; Enterprising; and Conventional. See if the job you want is right for you!
Appendix B: General Bibliography. This is a collated collection of annotated suggested readings.
Subject Index: Includes people, concepts, technologies, terms, principles, and all specific occupations discussed in the occupational profile chapters.