Business PRINCIPLES OF BUSINESS FREE Online Access FREE Principles of Business: Entrepreneurship “Scholars and experts in business contribute signed articles on each topic…the articles are well written and easy to understand.” — ARBA Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know. • Launching New Ventures through Technology • Marketing Strategy • Managing the Process of Innovation • Mergers & Acquisitions • Negotiations • Patents • Technological Innovation An understanding of the essentials of entrepreneurship is important for anyone considering creating a new product, those who want to start a business, or even those who have just started developing their new idea. September 2017 | One Volume, 100 Entries | Print ISBN: 978-1-68217-601-6 | Library Price: $165 Principles of Business: Finance The study of business touches virtually all aspects of modern society. Students and researchers who have a solid understanding of the fundamentals of business have an increased advantage when applying for a job, furthering their education, or looking to start a business on their own. Principles of Business: Finance offers 100 easy-to- understand entries covering the broad field of finance, including: • Business Forecasting • Cash Flow • Exchange Rate • Risk Management • Real Estate Bubble • Stock Markets A working knowledge of the fundamentals of finance will benefit all students and researchers, both professionally and personally. This is a must-have resource for high schools, business collections and public libraries. March 2017 | One Volume, 100 Entries | Print ISBN: 978-1-68217-328-2 | Library Price: $165 RECENT Principles of Business: Management “Real-world examples and case studies of the principles in action can aid students in understanding theoretical content in a practical manner.” -ARBA Principles of Business: Management provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. Principles of Business: Management offers 100 easy-to-understand entries covering the diverse field of business management, including: • Competitive Strategy • Crisis Management • Disruptive Innovation • Employee Selection • Startup Incubation • Teams & Team Building This title will benefit high school students and undergraduates who are preparing for a management position, as well as current employees who want to hone their management skills. This valuable resource will be a go-to source in career and business collections. May 2017 | One Volume, 100 Entries | Print ISBN: 978-1-68217-330-5 | Library Price: $165 RECENT RECENT Principles of Business: Marketing “Highly recommended for public libraries and academic libraries serving undergraduates.” -ARBA Principles of Business: Marketing provides easy-access to the essentials of marketing—advertising, copy writing, social media, branding—are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service, including: • Behavioral Economics • Crowdfunding • Entrepreneurial Marketing • Price Analysis • Public Relations • Social Media & Business For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with knowledge of the fundamentals of marketing will have an advantage when applying for a job in any industry. August 2017 | One Volume, 100 Entries | Print ISBN: 978-1-68217-599-6 | Library Price: $165 RECENT BEST SELLER! BEST SELLER! BEST SELLER! (800) 221-1592 GET ONLINE ACCESS WITH YOUR PRINT BUY! RECENT FREE Online Access FREE FREE Online Access FREE FREE Online Access FREE RECENT RECENT RECENT PRINCIPLES OF BUSINESS BUSINESS 99