Principles of Business: Marketing

At A Glance

1 Volume
300 Pages
100 Entries
Complete list of Contents
General Bibliography
Subject Index

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Principles of Business Series

The following titles make up the entire Principles of Business series:

Principles of Finance

Principles of Management
Principles of Marketing
Principles of Entrepreneurship

Forthcoming volumes in this series will focus on:
International Business

August 2017 · 1 volume · 110 Entries

Free Online Access with Print Purchase
ISBN: 978-1-68217-599-6
# of Pages: 300
# of Volumes: 1
Print List Price: $165
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e-ISBN: 978-1-68217-600-9
eBook Single User Price: $165

Principles of Business: Marketing
With engaging and easy-to-understand entries on important concepts written by experts in the field, Principles of Business: Marketing will be an invaluable resource for students and readers seeking a clear introduction to topics in marketing.

Principles of Business: Marketing has over 100 entries covering essential terms and strategies in business marketing. The essays are scholarly but easy-to-understand, intended to help students and researchers grasp the essential concepts quickly. Readers will gain a better understanding of what is involved in marketing a product or service in a variety of industries.

The series Principles of Business provides students and researchers with a solid introduction to the fundamentals of business. This volume on marketing includes the following topics:

• Advertising Management
• Behavioral Economics
• Brand Management
• Buyer Behavior
• Corporate Sponsorships
• Crowdfunding
• Effective Media Coverage
• Entrepreneurial Marketing
• Internet Marketing Strategies
• Marketing Methods
• Multimedia Product Placement
• New Product Management
• Price Analysis
• Principles of Retailing
• Product Life Cycle
• Promotional Policies
• Public Relations
• Social Media & Business
• Sustainable Competitive Advantage

Principles of Business: Marketing provides readers with ample material to develop their understanding of the essentials of marketing. It will be of interest to students considering careers in sales or marketing, and to anyone seeking a solid understanding of marketing concepts.