Principles of Business: Entrepreneurship

At A Glance

1 Volume
300 Pages
100 Entries
Complete list of Contents
General Bibliography
Subject Index

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Principles of Business Series

The following titles make up the entire Principles of Business series:

Principles of Finance

Principles of Management
Principles of Marketing
Principles of Entrepreneurship

Forthcoming volumes in this series will focus on:
International Business

September 2017 · 1 volume · 100 Entries

Free Online Access with Print Purchase
ISBN: 978-1-68217-601-6
# of Pages: 300
# of Volumes: 1
Print List Price: $165
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e-ISBN: 978-1-68217-602-3
eBook Single User Price: $165

Principles of Business: Entrepreneurship
With engaging and easy-to-understand entries on important concepts written by experts in the field, Principles of Business: Entrepreneurship will be an invaluable resource for students and readers seeking a clear introduction to topics in entrepreneurship.

As the examples of Bill Gates, Steve Jobs, and Mark Zuckerberg show, anyone with a great idea can change the world. Principles of Business: Entrepreneurship gives helpful information on topics in entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product, and much more.

The series Principles of Business provides students and researchers with a solid understanding of the fundamentals of business topics. This volume on entrepreneurship includes over 100 easy-to-understand entries, including:

• Innovation Leadership
• Investment Valuation
• Launching New Ventures through Technology
• Leadership & Motivation
• Lean Manufacturing
• Logistics Management
• Managing the Process of Innovation
• Marketing Strategy
• Mergers & Acquisitions
• Negotiations
• Networking
• New Ventures & the Law
• New Product Management
• Patents
• Pricing Strategies
• Principles of Advertising
• Product Life Cycle
• Risk Analysis
• Scenario Planning
• Social Entrepreneurship
• Team Management
• Technological Innovation

Principles of Business: Entrepreneurship is a collection of essential topics that will be of interest to anyone involved in the creation of a new product or service, as well as to those interested in starting or running a business.